Surge in packaged games drive Sega's full-year sales to $3.4bn

May 26th, 2020, 21:47 Posted By: wraggster

Japanese publisher Sega has released its full-year financial results, showing growth across the board.
The publisher reported net sales of ¥366.6 billion ($3.4 billion) for the 12 months ended March 31, 2020 -- up 10.5% year-on-year.
Operating income rose 111.3% to ¥27.6 billion ($257.8 million), while profit attributable to parent was up 421% to ¥13.8 billion ($128.9 million).
In the Entertainment Contents segment, which handles its video games business, sales were reported as ¥247.7 billion ($2.3 billion), up nearly 13% from the previous financial year.
Operating income for this business was reported as ¥14.8 billion ($138.3 million), up 51% year-on-year.
While digital games were largely to thank for this growth -- a trend Sega notes is continuing amid the COVID-19 pandemic -- the publisher also reported a "significant increase" in packaged games sales.
Over the course of the year, 26.7 million boxed games were sold, up from the 23.4 million shifted in the previous financial year. Packaged games sales generated ¥78.2 billion ($730.5 million), showing year-on-year growth of 43%.
In fact, packaged games were comfortably the largest revenue source for Sega's Entertainment Contents business, followed by amusement machine sales at ¥51.1 billion ($477.3 million) and digital games at ¥47.2 billion ($440.9 million).
By comparison, packaged games were second largest segment for this part of the business last year, just ¥1 million behind amusement machines at ¥54.6 million ($510 million).

https://www.gamesindustry.biz/articl...usd3-4-billion

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